Cast into knowledge

Welcome to the EJ's Lures and Flies blog, your ultimate resource for fishing tips, tricks, and tales. Dive into a wealth of information crafted to enhance your fishing experience. Whether you're a seasoned angler or just starting, our blog provides valuable insights to make every cast count. Explore our articles, learn from our experts, and join a community passionate about the art of fishing. We're here to help you reel in success, one tip at a time.

Explore lure techniques

Discover the art of lure fishing with EJ's Lures. Our blog offers in-depth guides on selecting the right lures for different conditions and species, mastering retrieval techniques, and understanding fish behavior. From crankbaits to soft plastics, learn how to maximize the effectiveness of your tackle and entice more strikes. Dive into our articles and unlock the secrets to successful lure fishing.

🎣 Fishing Lure Tip of the Week

Match the Hatch for Better Strikes!
Fish are picky—especially in clear water. One of the best ways to increase your catch rate is to “match the hatch.” That means choosing a lure or fly that looks and moves like what fish are naturally feeding on in that moment. Pay attention to the local baitfish, bugs, or minnows in the area.
If the water is full of tiny silver shiners, use a small flashy lure. If the trout are rising for insects, switch to a fly that mimics their size and color.
A lure that looks just right is often the one that gets the strike.

Fly fishing insights

Delve into the delicate world of fly fishing with expert advice and techniques from EJ's Lures and Flies. Our blog covers everything from fly selection and presentation to casting techniques and reading the water. Whether you're targeting trout in a mountain stream or pursuing saltwater species, we provide the knowledge and insights you need to elevate your fly fishing game. Explore our articles and immerse yourself in the art of fly fishing.

🪶 Fly Fishing Tip of the Week

Perfect Your Drift — Presentation Matters More Than the Fly
In fly fishing, even the best-looking fly won’t fool a fish if your drift is unnatural. Focus on letting your fly move with the current exactly as a real insect would.
Keep your line upstream, eliminate drag, and let the fly float freely. A natural drift can turn a slow day on the water into a great one — even with a simple pattern.

EJ's Blog

Joy of Creating

At EJ’s Lures & Flies, one of our favorite parts of this adventure is dreaming up new things to make. What started as a simple hobby — just the two of us sitting around a table with feathers, hooks, beads, and a whole lot of curiosity — has turned into a creative journey we never expected. And honestly? We’re having so much fun along the way.

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Winter Fishing

When most people think of fishing, they picture warm summer days, sun on their backs, and easy casts into open water. But here in New Hampshire—and anywhere the temps dip and the frost sets in—something magical happens in winter. The crowds disappear, the world gets quiet, and the fish… well, they don’t stop feeding just because we’re cold.

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